Global Printing Solutions in Austin

Posts in the branding category

Planning an event this fall?  We’ve got your drinkware situation covered!  We offer a wide array of options for custom printed cups, including these clear soft sided beauties.  Contact us for pricing!
Custom Printed Cups for Fall Events

As American Heart Association gears up for their Austin Heart Walk, we are printing lots of goodies for participants!  Pictured are embroidered baseball caps, as well shoelaces printed with their logo.  That’s right, we print shoelaces!  These promotional items are great for anyone wanting to market to fitness and sports fans.  Don’t underestimate the power of functional promo items that your audience will use again and again, generating free advertising for you each time.  It’s a great investment!  Got some ideas about promotional products your customer base would love?  Drop us a line, and we’ll get you some pricing!

Custom Embroidered Baseball Cap for American Heart

Chris, our resident hat model, shows of this lovely piece we created for AHA.

Custom Embroidery in Austin Texas Custom Printed Shoelaces for American Heart Association

As a business owner or marketing specialist, creating a mailing campaign can become overwhelming.  You have to identify your ideal customers, decide on a message that will appeal to them, write your copy, create your designs, pay to print mailers, then redesign your mailer to meet the Post Office regulations after your original mailer is rejected, reprint, address, and stamp all eleventy jillion mailers you printed… Who has time for that!?  Let us do all the hard stuff, we do it all day long!  Whether you have designs already prepared, or you would like to work with our team to create the perfect mailer, your job ends there.  We’ll print, address, stamp and mail everything for you!  We can also help you decide whether your needs would best be met by a mailing list, or an Every Door Direct Mail Campaign.  Remember, your success is our goal!  Contact us today to learn more about sending mailing campaigns with Global and lets grow our businesses together!

Custom Printed Marketing Mailer for Dermatologist Office

These postcards are from a recent mailing campaign we completed for our friends at Tru-Skin Dermatology

 

EDDM Advertising Marketing Direct Mail Campaign

Advertisement Mailer Custom Design

We just finished this custom window graphic application for our friends at 9 Round Boxing, and now their space is really standing out!  The photo on the right window is actually perforated vinyl, so even though it looks vibrant and opaque from outside, people inside can still see out of the window.  It does provide some filtering of the sun though, which is great for energy management and glare reduction.  In addition to the photo graphic, we also did all the contour cut lettering, and installed ourselves.  Tasteful, eye catching window graphics are one of the best ways to raise the perceived value and professionalism of your space, and spread your message to potential customers before they even come inside.  Don’t skimp on your storefront!  Do you have some windows that could use some sprucing?  Drop us a line and get your custom quote!

Custom Vinyl Window Graphics

8 Things You Didn’t Know About Google’s Search Ranking

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Google’s algorithm is constantly changing and evolving to give users the best experience. We hate to break it to you, but if you’re not on the first page of Google’s search results, you’re losing sales to your competitors.

Did you know that 97% of consumers don’t click past the first page? (It’s probably not a surprise to you unless you’re in that 3%.)

Google’s algorithm uses over 200 factors to rank websites and pages. We are all aware of the common search ranking factors that Google favors, such as fast page load times, backlinks, making your site secure, and building websites that are mobile-friendly.

There is more, however, that you can be doing to improve your search ranking. We’ve researched eight additional steps you can take that are important, but often overlooked by website owners and developers.

 

Improved rankings for in-depth content

Length is strength — that means longer content tends to dominate search engine results these days and has greater SEO power. With longer posts, you have more opportunities to use keywords, thereby increasing your chances of ranking higher up in search engines.

However, filling your pages with keywords or numbers can result in a negative experience. Focus on creating content that is useful and information-rich. Lengthy and detailed posts attract natural backlinks and shares.

Does Google have a specific length requirement? No, of course not. But according to Blue Corona, “the average content length for a web page in the top 10 results for any keyword on Google has at least 2,000 words.”

Fresh content advantage

When you publish fresh content on your site, Google gives your webpage a score. Of course, over time this score will dwindle and your site will require fresh content.

Regularly updating your site with relevant, well-researched, and in-depth content should give you improved rankings and more organic visitors from Google.

In order to continually increase your “freshness factor” on Google, we recommend adding new content once a week or even on a daily basis.

Brand awareness in your anchor text

One of Google’s more recent algorithm changes supported a shift towards brand names in anchor text. What does this mean?

The anchor text—that is, the text that people see when you post a hyperlink—should include brand names as well as search term keywords and words not associated with either brands or search term keywords.
anchor_text@2x-3

You have plenty of options for anchor text, and you need to include a lot, if not all, of them to make Google’s algorithm happy.

Here are some examples of ways you can incorporate branding into anchor text.

So how intensely should you brand your anchor text? According to Moz, for every 10 anchors, 3 should include branding.

Optimized images

Is your website full of beautiful images? If so, you want to make sure they’re optimized because you could be missing out on ranking opportunities.

Images are important for users during their search, however, pictures are still difficult for search engines to make sense of. By optimizing your photos you will improve your user experience. Here are a few ways to optimize your photos:

  • Reduce the file size for faster loading times
  • Choose a descriptive filename that includes keywords you’re trying to rank for
  • Include a caption that can help consumers find what they’re looking for more easily
  • Add an alt tag to help search engines understand what the image is about.
  • Give a title to your image to provide additional information for a better user experience.

Bullets and Numbered Lists

Bullets and numbered lists allow readers to scan your content quickly. This user-friendly approach makes your content more readable, and search engines like Google pick up on that.

Lists also help make your text stand out from the rest, just make sure you don’t overdo it–too many bullet points can have the opposite effect and be overwhelming to the reader.

Quick tip: use your lists as an opportunity to link out to other relevant pages on your site. Your readers will appreciate this and search engines will be likely to reward you.

Contact Us Page

Websites that have sufficient contact information are considered to be more trustworthy and therefore may rank higher in search engines.

Google’s Quality Document states that they prefer sites with an “appropriate amount of contact information”. Make sure your contact information is thorough and complete and that it matches your whois info, which is a method of checking information about ownership of a domain name.

Bonus points: add a well designed contact form to your contact us page. This will help you generate new business opportunities, capture new leads, and improve customer service.

contact_us_page@2x
Zgallerie.com gives customers multiple ways to contact customer service including their phone number, address, and email address.

YouTube

YouTube is the second most visited site on the web, right after Google. Because Google owns YouTube, it’s natural to assume videos are given preferential treatment in search engine results, an assumption supported by Search Engine Land.

Search Engine Land found that YouTube.com traffic increased significantly after Google’s 2011 Panda update (a series of search filters put in place to reward high quality sites and stop sites with poor quality content from working their way into Google’s top search results). YouTube is recognized as a high quality site, which means embedding a YouTube video on your website will help your site rank higher on Google.

Number of Comments

Websites or pages with lots of comments may be a signal of user-interaction and quality. According to ShoutMeLoud, meaningful comments on your blog help improve the overall quality of the content and your page ranking. However, irrelevant comments on your blog posts tend to do more damage than good. Sure, more comments may look good, but if the comments are spammy or filled with broken or unrelated links, they can actually hurt your ranking.

Gary Illyes from Google has said that having a healthy, thriving community helps with rankings. This community of users is more likely to engage with your site and leave relevant feedback and comments. Keep in mind, these quality comments can help you gain more organic traffic.

Wrapping up

Since Google is the number one most visited site, you want to make sure you’re doing as much as you can to stay at the top of the their search rankings. And with over 200 ranking factors to consider when building your website, it’s almost impossible to keep up. Making sure your website has not only the basics, but also implementing little tricks that not many website owners are aware of, will help your website get closer to that first page ranking in Google.

 

Sebastian Shepard

Written By: Sebastian Shepard

We just made these sunglasses for American Heart’s Heart Walk and Sarah’s coolness factor has been raised at least 8 points just by wearing them.  Check it out!

Custom Printed Sunglasses

Custom Wayfairer Sunglasses American Heart Austin

 

To get printed sunglasses for your organization or business, shoot us a message and we’ll get you some pricing!

Check out these awesome business cards we made for Chris at Opifex!  This gorgeous design by Amy is perfect for a company that trains astronauts.  If you have ideas about a design with holographic foil, give us a shout!  We can put it on Greeting Cards and Postcards as well!

Creative Holographic Foil Business Cards

Because a still image doesn’t really do it justice…

We just designed and printed these business cards for Anna at Phillips Interiors, and we love how they came out.  Anna wanted to add some photography on the back of her cards to showcase her work, and she chose to add glossy UV coating in the shape of the “P” from her logo over top.  Way to drive your branding home Anna!  Spot UV can be applied to one or both sides of your product, in any shape or pattern you like.  Contact us about adding some well placed shine to your printed products today!

Custom Business Card Design with Spot UV

We printed these beautiful coasters for the Fairmont, which feature their logo with a special cocktail recipe on the back.  This is a great example of adding  functionality to an already useful item, increasing the value of the item and the likelihood that it will be saved as a keepsake!  These coasters now serve as a home for each guest’s beverage, surface protector, advertising for the business, and recipe card all in one.  Gotta love that!  We print small quantity coaster orders in house, so turnaround time is only 2-3 business days.  Larger orders are available with about 2 weeks notice, and with significant quantity discounts.  Contact us about custom coasters for your event today!

Custom Printed Coasters for Fairmont Austin

We recently created these custom reflective decals for Robert, owner of Sun Shades vehicle customization shop.  He loved the results and is planning to do his trailer and store front next!  Thanks for the business Robert, it’s always a pleasure!  Be sure to see him for your window tinting, car audio, and security system needs.

Custom Vehicle Graphics Printing and Design Window Decals Vehicle Graphics in Austin