First impressions, they say, last longer. The first impressions your store makes to passers-by and first-timers tend to matter a lot. It decides if they eventually will patronize you, refer your store to others or just ignore your store altogether. For existing customers, the impression your store continues to make takes a crucial part in deciding if they also will continue patronizing you and invite more customers to your store.
So, how do you have your store make good impressions not only to existing customers but also to passers-by and first-timers? Store front graphics to the rescue. It’s amazing how a sticker turns your storefront into a big billboard. It can create awesome impressions or otherwise leave bad impressions on people.
Since even the smallest detail on the store front graphics can enhance or mar the impression you’re striving to make, how then do you make sure you’ve chosen the most suitable store front graphics for your store? Here are a few factors to consider before choosing your store front graphics.
You have to make sure that the company that will undertake the job of designing – and later setting up the graphics for installation – is above par and up to the task. The company should have experienced and professional graphic designers who will work with you to bring out the effect you have in mind, while also giving you expert opinions along the way so as not to compromise the impression the graphics will make. High quality materials that are durable and fade resistant should be used by the company. The company should have excellent customer and peer reviews and good communication with all parties involved. In this modern age, the company should be using the right inks and best practices for being eco-friendly.
In choosing the perfect store front graphics, consider of all the macros and micros in the details, like the colors to be employed in the design, the fonts, the background, letters capitalization, the style and flow. The color chosen can have a huge impact on the final output. Vibrant colors that attract people naturally and won’t fade overtime should be made use of. The font should be one that will be easily read by anybody who make even the slightest act of glancing at the graphics. For the sake of continuing making the impression even at night, fluorescent lighting, or photo-reactive vinyl may be used; think reflective, backlit, metallic, textured, etc.
For you to get the most suitable store front graphics, consideration must be given to the environment your store is located. How the environment’s weather is like, what kind of people pass by or patronize your store, these are all things you need to scrutinize before deciding on what graphics to use on your store front.
Keep it relevant and up to date. Times change, so do fads. Make sure to keep your graphics current with the market.
The good news is you don’t have to start “Googling” or asking people around just to get the right company. At Global Printing, with the help of creative and experienced graphic designers, we consider all the above factors, what you want as your message and your geo-location to recommend the most suitable materials for your store front graphics for your business. We can help with everything from beginning to end: concept, design, placement, creation and installation of YOUR store front graphics. Contact us today to get started!