Global Printing Solutions in Austin

Posts in the Marketing category

Celebrate game day with your very own pigskin custom coozies!  Your friends and colleagues will be green (or whatever color their teams jersey is) with envy.  These football themed beverage insulators feature laces on one side, plus your 3″ x 3″ logo or custom text on the other.  Artwork must be all one color.  Contact us for pricing!Custom Football Coozies

 

Planning an event this fall?  We’ve got your drinkware situation covered!  We offer a wide array of options for custom printed cups, including these clear soft sided beauties.  Contact us for pricing!
Custom Printed Cups for Fall Events

As American Heart Association gears up for their Austin Heart Walk, we are printing lots of goodies for participants!  Pictured are embroidered baseball caps, as well shoelaces printed with their logo.  That’s right, we print shoelaces!  These promotional items are great for anyone wanting to market to fitness and sports fans.  Don’t underestimate the power of functional promo items that your audience will use again and again, generating free advertising for you each time.  It’s a great investment!  Got some ideas about promotional products your customer base would love?  Drop us a line, and we’ll get you some pricing!

Custom Embroidered Baseball Cap for American Heart

Chris, our resident hat model, shows of this lovely piece we created for AHA.

Custom Embroidery in Austin Texas Custom Printed Shoelaces for American Heart Association

As a business owner or marketing specialist, creating a mailing campaign can become overwhelming.  You have to identify your ideal customers, decide on a message that will appeal to them, write your copy, create your designs, pay to print mailers, then redesign your mailer to meet the Post Office regulations after your original mailer is rejected, reprint, address, and stamp all eleventy jillion mailers you printed… Who has time for that!?  Let us do all the hard stuff, we do it all day long!  Whether you have designs already prepared, or you would like to work with our team to create the perfect mailer, your job ends there.  We’ll print, address, stamp and mail everything for you!  We can also help you decide whether your needs would best be met by a mailing list, or an Every Door Direct Mail Campaign.  Remember, your success is our goal!  Contact us today to learn more about sending mailing campaigns with Global and lets grow our businesses together!

Custom Printed Marketing Mailer for Dermatologist Office

These postcards are from a recent mailing campaign we completed for our friends at Tru-Skin Dermatology

 

EDDM Advertising Marketing Direct Mail Campaign

Advertisement Mailer Custom Design

We printed these beautiful coasters for the Fairmont, which feature their logo with a special cocktail recipe on the back.  This is a great example of adding  functionality to an already useful item, increasing the value of the item and the likelihood that it will be saved as a keepsake!  These coasters now serve as a home for each guest’s beverage, surface protector, advertising for the business, and recipe card all in one.  Gotta love that!  We print small quantity coaster orders in house, so turnaround time is only 2-3 business days.  Larger orders are available with about 2 weeks notice, and with significant quantity discounts.  Contact us about custom coasters for your event today!

Custom Printed Coasters for Fairmont Austin

How to Photograph your Event and Maintain the Guest Experience

Source

Capturing your live event is essential in documenting your companies efforts in designing and producing the event, not only to showcase your business, but to inspire your staff and thank your clients as well.

But capturing your event with photography or video should not come at the expense of the guest experience, after all, the live event itself is for their enjoyment.

You may have witnessed at many events, photographers/videographers standing in the sight lines of guests for the duration of the event, or placing tripods and camera mounts in guest traffic areas, forcing the guest to move around them.

First and foremost, the performance or invited speaker is for the enjoyment of your guests, and yes, capturing spectacular images of a possible once in a lifetime engagement is important and desired, but that can be accomplished with a little bit of pre-planning.

Always communicate the specifics of your event. Whether you have a single performance, multiple production numbers, speakers, or atmosphere talent. Ask your photographer or videographer not to linger in one area for any length of time. Ask them to refrain from standing in front of seated guests and if a choice needs to be made between the guest having a great experience or “getting the shot”- well, the guest is whom the event was created.

When you communicate the specifics of your live event, the professionals you partner with can work with your concerns and objectives, and still deliver outstanding and spectacular imagery and video while maintaining a positive experience for your invited guests.

Event Planning Performance Photography

Event Photography Excited Clueless GIF

Branding Business Card Logo Stationery Austin Texas Print Shop

We love the updated branding on Bernard Watch’s new business cards and envelopes!  For the business cards they went with a sleek suede laminate finish that really shows off their understated color palette.  You have to feel it in person to get the full effect, but it adds a subtle touch of luxury.  If you think your business cards might benefit from some silky suede lamination, come by the shop and we’ll show you some samples!

 

19 Advertising Ideas for Small Businesses

Small Business Advertising Ideas Beyond Word-of-Mouth

Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise.

This collection of small business advertising ideas presents both the tried and true and some you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.

Tried and True Advertising Ideas for Business

1. Direct mail.

Direct mail can be very effective business advertising – and is much more favorably received than other direct marketing media, such as email or telemarketing. And even if you don’t have a mailing list, you can still geographically target your mail. Here’s an example of a sales letter to customers that will get results and how to write one. You’ll also want to read these 10 Tips for Maximizing Your Sales Letter Response.

2. Newspaper advertising.

Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach.

3. Magazine advertising.

This advertising idea can be a very effective way of reaching a target market.

The trick is to choose the magazines or e-zines that best match the market you’re targeting.

4. The Yellow Pages.

Although use of the printed yellow pages is on the decline, there’s still a lot of people who use the yellow pages to find the businesses they’re looking for – and they won’t find you if your small business isn’t listed there.

Get the biggest printed yellow page ad you can afford; the more visibility the better.  As a more modern alternative consider the online version.

5. Business cards.

Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further and make your business cardmarketing vehicle by making sure that it states the primary benefit your product or service offers the customer. You can even go a step further and magnetize your business card, increasing the chances of it being posted on someone’s fridge or other magnetized surface where it will be seen regularly rather than just being shoved in a drawer somewhere out of sight.

6. Joining professional/business organizations.

Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising. And being a member can be good small business advertising in itself.

7. Vehicle advertising.

The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible business advertising.

If you’re not ready for custom graphics or a magnet quad sign that sits atop your vehicle, go for a magnetic sign that you can take off when you want.

Advertising Ideas You May Not Have Tried Yet

8. Sending promos with invoices.

Little advertising ideas can be powerful, too. If you’re sending out an invoice, why not take the opportunity to include some advertising? To draw new customers, try something such as a “bring-a-friend” promotion.

9. Cable TV advertising.

So you can’t afford to advertise your business during the Super Bowl. That doesn’t mean you have to miss out on the household reach of TV. Cable TV companies offer advertising ideas within the budget of small businesses, from advertising on the TV Guide Listings or Real Estate channels through running infomercials.

10. Radio advertising.

Another advertising idea you may not have thought of is radio advertising. Running ads on a local radio station can be both effective and relatively inexpensive.

11. Bench/bus stop advertising.

Looking to reach a mass audience? Then transit advertising may be for you. Contact your local transit company for information on bench, bus and shelter advertising possibilities.

12. Local website advertising.

More people are spending more time online than ever before. Cover all your small business advertising bases by ensuring that your business is listed on websites providing business information for your local area. Many municipalities, for instance, offer business listings on their websites. And make sure your business has its own website too.

13. Trade show participation.

One of the main reasons to participate in trade shows is to be seen and get known. While participating in big trade shows can be quite expensive, there are a lot of smaller opportunities that may work well for your business, from trade shows put on by local business associations through trade shows focused on particular industries. Before You Attend That Trade Show explains how to make the most of your trade show experience.

14. Email advertising.

If you already have an in-house mailing list or are able to develop one, email advertising can work for you. There are two truly great things about it; pretty well everyone has email nowadays and you can customize the email you send to target specific groups of customers or even individuals. Imagine how much better your return on investment could be when you can send the offer on food processors only to people who have previously expressed an interest in kitchen appliances.

15. Community involvement.

Visible, tangible involvement with your community is more than good PR; it’s also very effective small business advertising. So choose a charitable event or community association to get involved with and let yourself be seen as a business that cares.

16. Cross-promotion.

Joining forces with other businesses can greatly increase your advertising power and your marketing reach. Kare Anderson explains how this advertising idea works and how to jump-start your cross-promotion efforts in Attract More Customers through Cross-Promotion.

17. eBay listings.

eBay can be a fast and inexpensive way to make your potential customers aware of your products. When you list an item for auction, you’re also advertising your business to whoever views the listing. Get started selling successfully on eBay with 7 Tips for Selling on eBay.

18. Advertise on YouTube.

Did you know that people watch over 6 billion hours of video each month on YouTube – almost an hour for every person on Earth? Or that according to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network? If that’s the audience you’re trying to reach, YouTube advertising could be your best bet.

19. Advertise on Facebook.

Organic reach on Facebook is dead – or at least, so seriously injured that it can’t do much to advance your brand anymore. But that doesn’t mean that reach is dead if you’re willing to pay for it, and Facebook’s ad targeting options are phenomenal. Facebook advertising is also one of the most inexpensive options on this list.

Learn What Works

Will all of these nineteen advertising ideas work for your small business? No! But by choosing several of these advertising ideas and focusing on them, you’ll be able to grow your customer base much more quickly than you would by relying on word-of-mouth alone. Like any kind of marketing you do, of course, your business advertising will be most effective if you plan your advertising campaign and track your results.

First impressions, they say, last longer. The first impressions your store makes to passers-by and first-timers tend to matter a lot. It decides if they eventually will patronize you, refer your store to others or just ignore your store altogether. For existing customers, the impression your store continues to make takes a crucial part in deciding if they also will continue patronizing you and invite more customers to your store.

So, how do you have your store make good impressions not only to existing customers but also to passers-by and first-timers? Store front graphics to the rescue. It’s amazing how a sticker turns your storefront into a big billboard. It can create awesome impressions or otherwise leave bad impressions on people.

Coolest Storefront Display Design in Austin Texas

 

Since even the smallest detail on the store front graphics can enhance or mar the impression you’re striving to make, how then do you make sure you’ve chosen the most suitable store front graphics for your store? Here are a few factors to consider before choosing your store front graphics.

o  The Company

You have to make sure that the company that will undertake the job of designing – and later setting up the graphics for installation – is above par and up to the task. The company should have experienced and professional graphic designers who will work with you to bring out the effect you have in mind, while also giving you expert opinions along the way so as not to compromise the impression the graphics will make. High quality materials that are durable and fade resistant should be used by the company. The company should have excellent customer and peer reviews and good communication with all parties involved. In this modern age, the company should be using the right inks and best practices for being eco-friendly.

o  Graphic details

In choosing the perfect store front graphics, consider of all the macros and micros in the details, like the colors to be employed in the design, the fonts, the background, letters capitalization, the style and flow. The color chosen can have a huge impact on the final output. Vibrant colors that attract people naturally and won’t fade overtime should be made use of. The font should be one that will be easily read by anybody who make even the slightest act of glancing at the graphics. For the sake of continuing making the impression even at night, fluorescent lighting, or photo-reactive vinyl may be used; think reflective, backlit, metallic, textured, etc.

best store front window graphics in austin

o  Environment Factor

For you to get the most suitable store front graphics, consideration must be given to the environment your store is located. How the environment’s weather is like, what kind of people pass by or patronize your store, these are all things you need to scrutinize before deciding on what graphics to use on your store front.

Keep it relevant and up to date. Times change, so do fads. Make sure to keep your graphics current with the market.

vinyl window graphics in austin texas

The good news is you don’t have to start “Googling” or asking people around just to get the right company. At Global Printing, with the help of creative and experienced graphic designers, we consider all the above factors, what you want as your message and your geo-location to recommend the most suitable materials for your store front graphics for your business. We can help with everything from beginning to end: concept, design, placement, creation and installation of YOUR store front graphics.  Contact us today to get started!

 

Source Article by Joel Allen

Featured on our expert spokesmodel we have these delightfully soft and cozy tri-blend T-shirts we recently completed for our long time friends at Top Trip Rentals.  Top Trip is a local vacation rental company with beautiful properties all over town.  They got these shirts in just in time for South by SouthwestContact us for an estimate on your next shirt order today!

Austin's Best Custom Printed T-shirts Printed T-shirts for SXSW Austins Fastest Shirt Printer Austins coolest t-shirt printer austin atx local t-shirt printing custom printed shirts and apparel for sxsw