Capturing your live event is essential in documenting your companies efforts in designing and producing the event, not only to showcase your business, but to inspire your staff and thank your clients as well.
But capturing your event with photography or video should not come at the expense of the guest experience, after all, the live event itself is for their enjoyment.
You may have witnessed at many events, photographers/videographers standing in the sight lines of guests for the duration of the event, or placing tripods and camera mounts in guest traffic areas, forcing the guest to move around them.
First and foremost, the performance or invited speaker is for the enjoyment of your guests, and yes, capturing spectacular images of a possible once in a lifetime engagement is important and desired, but that can be accomplished with a little bit of pre-planning.
Always communicate the specifics of your event. Whether you have a single performance, multiple production numbers, speakers, or atmosphere talent. Ask your photographer or videographer not to linger in one area for any length of time. Ask them to refrain from standing in front of seated guests and if a choice needs to be made between the guest having a great experience or “getting the shot”- well, the guest is whom the event was created.
When you communicate the specifics of your live event, the professionals you partner with can work with your concerns and objectives, and still deliver outstanding and spectacular imagery and video while maintaining a positive experience for your invited guests.
Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise.
Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach.
3. Magazine advertising.
This advertising idea can be a very effective way of reaching a target market.
The trick is to choose the magazines or e-zines that best match the market you’re targeting.
4. The Yellow Pages.
Although use of the printed yellow pages is on the decline, there’s still a lot of people who use the yellow pages to find the businesses they’re looking for – and they won’t find you if your small business isn’t listed there.
Get the biggest printed yellow page ad you can afford; the more visibility the better. As a more modern alternative consider the online version.
Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further and make your business card a marketing vehicle by making sure that it states the primary benefit your product or service offers the customer. You can even go a step further and magnetize your business card, increasing the chances of it being posted on someone’s fridge or other magnetized surface where it will be seen regularly rather than just being shoved in a drawer somewhere out of sight.
6. Joining professional/business organizations.
Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising. And being a member can be good small business advertising in itself.
Little advertising ideas can be powerful, too. If you’re sending out an invoice, why not take the opportunity to include some advertising? To draw new customers, try something such as a “bring-a-friend” promotion.
9. Cable TV advertising.
So you can’t afford to advertise your business during the Super Bowl. That doesn’t mean you have to miss out on the household reach of TV. Cable TV companies offer advertising ideas within the budget of small businesses, from advertising on the TV Guide Listings or Real Estate channels through running infomercials.
10. Radio advertising.
Another advertising idea you may not have thought of is radio advertising. Running ads on a local radio station can be both effective and relatively inexpensive.
Looking to reach a mass audience? Then transit advertising may be for you. Contact your local transit company for information on bench, bus and shelter advertising possibilities.
12. Local website advertising.
More people are spending more time online than ever before. Cover all your small business advertising bases by ensuring that your business is listed on websites providing business information for your local area. Many municipalities, for instance, offer business listings on their websites. And make sure your business has its own website too.
One of the main reasons to participate in trade shows is to be seen and get known. While participating in big trade shows can be quite expensive, there are a lot of smaller opportunities that may work well for your business, from trade shows put on by local business associations through trade shows focused on particular industries. Before You Attend That Trade Show explains how to make the most of your trade show experience.
14. Email advertising.
If you already have an in-house mailing list or are able to develop one, email advertising can work for you. There are two truly great things about it; pretty well everyone has email nowadays and you can customize the email you send to target specific groups of customers or even individuals. Imagine how much better your return on investment could be when you can send the offer on food processors only to people who have previously expressed an interest in kitchen appliances.
Joining forces with other businesses can greatly increase your advertising power and your marketing reach. Kare Anderson explains how this advertising idea works and how to jump-start your cross-promotion efforts in Attract More Customers through Cross-Promotion.
17. eBay listings.
eBay can be a fast and inexpensive way to make your potential customers aware of your products. When you list an item for auction, you’re also advertising your business to whoever views the listing. Get started selling successfully on eBay with 7 Tips for Selling on eBay.
Did you know that people watch over 6 billion hours of video each month on YouTube – almost an hour for every person on Earth? Or that according to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network? If that’s the audience you’re trying to reach, YouTube advertising could be your best bet.
Organic reach on Facebook is dead – or at least, so seriously injured that it can’t do much to advance your brand anymore. But that doesn’t mean that reach is dead if you’re willing to pay for it, and Facebook’s ad targeting options are phenomenal. Facebook advertising is also one of the most inexpensive options on this list.
Learn What Works
Will all of these nineteen advertising ideas work for your small business? No! But by choosing several of these advertising ideas and focusing on them, you’ll be able to grow your customer base much more quickly than you would by relying on word-of-mouth alone. Like any kind of marketing you do, of course, your business advertising will be most effective if you plan your advertising campaign and track your results.